Business Details
16 Years
experience
Your Trusted Partner for Strategic Marketing Solutions
TargetMarket empowers organizations to grow through strategic, creative, and data-driven marketing. As a full-service agency, we operate as a true extension of our clients' teams, offering specialized expertise across branding, digital advertising, content creation, and campaign management. Founded in 2010, our agency has evolved from a local marketing firm to a leading partner for businesses across the Southeast. Our team combines award-winning creativity with analytical rigor to deliver marketing that drives measurable results.We prioritize human-centered storytelling in an AI-driven world, crafting authentic connections between brands and audiences. Our fractional expertise model allows clients to access high-impact talent at a fraction of traditional costs. With a proven track record across diverse industries, we focus on building long-term partnerships grounded in transparency, collaboration, and accountability for outcomes.
Services
Brand Identity
Website Design
Google Ads Management
Photography
Videography
Social Media Management
Print Services
Creative Design
Details
- Year established: 2010
Highlights and features
- We offer 15+ years of experience in strategic marketing across diverse industries.
- Our team combines award-winning creativity with data-driven campaign optimization.
- We provide fractional expertise at a fraction of traditional agency costs.
- Our human-centered approach creates authentic brand-audience connections.
- We guarantee measurable results through transparent performance tracking and reporting.
What people say
Excellent communication
Clean and big studio
Professional video content
Measurable business growth
Creative solutions
Services
Brand Identity
Our brand identity services create cohesive visual systems that make businesses stand out in competitive markets. We develop comprehensive branding solutions including logo design, color palettes, typography systems, and brand guidelines. By aligning visual elements with strategic messaging, we help companies establish strong market presence and build lasting customer relationships through consistent brand experiences.
Website Design
We create custom websites that serve as powerful digital foundations for businesses. Our web design combines aesthetic appeal with functional excellence, ensuring optimal user experiences across devices. From information architecture to interactive elements, we build sites that effectively communicate brand messages while driving conversions through strategic call-to-action placements and seamless navigation structures.
Google Ads Management
Our Google Ads specialists create data-driven pay-per-click campaigns that maximize return on ad spend. We conduct thorough keyword research, develop targeted ad groups, and implement conversion tracking to optimize campaign performance. Through continuous monitoring and A/B testing, we refine ad copy, bidding strategies, and audience targeting to ensure maximum visibility and lead generation for our clients.
Photography
We produce high-quality photographic content that elevates brand storytelling across platforms. Our photographers capture products, people, and environments with artistic precision while maintaining commercial effectiveness. From corporate headshots to product photography and lifestyle imagery, we create visual assets that enhance brand credibility and engage target audiences through compelling visual narratives.
Videography
Our video production services create dynamic storytelling content for multiple marketing channels. We handle all aspects from concept development to final editing, producing commercials, corporate videos, and social media content. With professional equipment and creative direction, we craft visually stunning videos that communicate brand messages effectively and drive audience engagement through emotional storytelling techniques.
People
Nick Nydegger
Founder, CEO
Nick founded TargetMarket in 2010 after 13 years of marketing experience. He oversees agency strategy and also manages SpeedPro Charleston. A University of Florida graduate, he brings 15+ years of digital marketing leadership to client partnerships.
Jackie Foster
Director of Operations
Jackie leads operations with 8 years of marketing experience across New York and Charleston agencies. She holds a journalism degree from USC and is pursuing an MBA while managing client relationships and team coordination.
Patrick Brickman
Creative Director
Patrick directs creative projects with 12 years of design experience. A Kent State graduate, he brings award-winning expertise in graphic design, photography, and illustration to brand development projects across diverse industries.
Joshua Page
Director of Video Production
Joshua leads video initiatives with a background in creative development. He specializes in storytelling through visual media, bringing strategic perspective to video projects that engage audiences and communicate brand messages effectively.
Jen Hiotis
Senior Paid Ads Manager
Jen manages paid advertising campaigns with 13 years of search marketing expertise. She specializes in Google Ads, social media advertising, and conversion rate optimization, delivering measurable ROI improvements for clients across multiple sectors.
Questions
What industries do you specialize in?
We work across diverse sectors including healthcare, senior living, home services, non-profits, and professional services, adapting our expertise to each industry's unique requirements.
How do you measure campaign success?
We use comprehensive analytics tracking key performance indicators like conversion rates, ROI, engagement metrics, and lead quality to evaluate and optimize all marketing initiatives.
Can you handle both branding and digital marketing?
Yes, we offer full-service solutions from brand development to digital campaign execution, ensuring consistent messaging across all touchpoints for maximum market impact.
Do you work with national clients?
While based in Charleston, we serve clients nationwide, particularly across the Southeast US, with remote collaboration tools and proven experience managing multi-market campaigns.
What's your approach to creative development?
We combine artistic vision with strategic planning, creating content that balances brand aesthetics with measurable business objectives through data-informed creative decisions.
How do you stay current with marketing trends?
Our team participates in ongoing professional development, industry certifications, and technology adoption programs to maintain cutting-edge marketing capabilities and best practices.
Reviews (6)
Courtney Workman
May 28, 2022
Report
TargetMarket for the win again! Ashleigh caught our website up with all the new changes our business has underwent at lightning speed and was very responsive to my questions and input. Thank you!
Sherry Wilson
Nov 23, 2021
Report
We've worked with TargetMarket for almost 10 years. They always give amazing results at a reasonable price. The staff and support teams are responsive and fun. They are also patient and kind if you are older or non-technical.
Eddie O'Neill
Jul 31, 2021
Report
I have been working with Target Market for more than 6 years. From the beginning they worked closely with me and my team to better understand our business and those we are trying to reach. They crafted effective campaigns and continually monitor them to make sure I'm maximizing my ROI. They've been a big part of our success. I highly recommend them if your trying to grow market share. - Eddie O'Neill, Owner - Coastlend Mortgage
Morgan Hurley
Jul 30, 2021
Report
We worked with Target Market for quite some time and always enjoyed working with them. We ended up needing to hire someone full time and the only reason we ended up leaving them. Our marketing manager at TM was Maddy and she always went above and beyond for us and had great communication skills. We still use them from time to time when our team is at capacity. Great company all around. Definitely recommend.
Dan Johnson
Jul 24, 2021
Report
It has been a great experience working with TargetMarket on our website, blog, and everything else marketing related. They have taken the time to get to know our business and that has made content creation a seamless process. Everyone at TargetMarket has been creative, responsive, and easy to work with.!
Amy Germann
Jul 22, 2021
Report
We have kept our website, blog and social media current and refreshed since we started working with TargetMarket. When changes are needed, they assist us in making them seamless and timely. We enjoy working with TargetMarket.
