Business Details
21 Years
experience
Your Trusted Web Design & Development Partner
For two decades, we have combined technology with human insight to help organizations connect with their audiences. Our full-service approach prioritizes understanding each client's mission, values, and audience before designing digital solutions. Based in Easthampton, Massachusetts, we collaborate with clients nationwide to create websites, brands, and digital experiences that are visually compelling and strategically effective. Our team blends strategy, creativity, and technical expertise to deliver solutions that grow with our clients. We specialize in serving colleges, nonprofits, and government organizations, ensuring their digital platforms are both functional and impactful.Our process emphasizes collaboration through focused work sessions that streamline decision-making and maintain project momentum. With expertise in web development, branding, content strategy, and accessibility compliance, we provide comprehensive support from initial concept to ongoing maintenance. Our commitment to mission-driven design has earned us long-term partnerships with educational institutions, community organizations, and public sector clients. We take pride in creating websites that work hard, resonate with users, and stand the test of time. Backed by extensive experience and a client-centric philosophy, we deliver digital solutions that make a lasting difference.
Services
Web Development
WordPress
Drupal
Joomla
Creative Design
Branding
Content Strategy
SEO
Accessibility Training
Support & Maintenance
Details
- Year established: 2005
Highlights and features
- We offer 20 years of experience in mission-driven web design and development
- Our collaborative blitz sessions ensure rapid, effective decision-making
- Specialized expertise in accessibility compliance for government and education clients
- Comprehensive support from strategy through ongoing website maintenance
- Proven track record with over 50 higher education and nonprofit institutions
Services
Web Development
We build custom websites tailored to mission-driven organizations' unique needs. Our development process combines strategic planning with technical expertise to create platforms that effectively engage target audiences. Specializing in higher education and nonprofit sectors, we implement scalable solutions using modern frameworks like WordPress, Drupal, and Joomla while ensuring accessibility compliance and long-term maintainability.
Accessibility Training
Our experts provide comprehensive web accessibility solutions meeting WCAG, ADA, and Section 508 standards. We conduct thorough audits, identify compliance gaps, and implement remediation strategies. This service ensures digital platforms remain inclusive and legally compliant while improving usability for all users, particularly benefiting government and educational institutions requiring strict accessibility adherence.
Branding
We create cohesive brand identities that reflect organizational missions and values. Our branding process includes logo design, visual system development, and strategic messaging alignment. By understanding each client's unique positioning, we craft compelling brand narratives that resonate with target audiences while maintaining consistency across all digital touchpoints for enhanced recognition and trust.
Content Strategy
Our content specialists develop strategic frameworks for effective digital communication. We analyze audience needs, audit existing content, and create structured migration plans. This service ensures information architecture supports organizational goals while maintaining clarity and engagement. We specialize in transforming complex institutional content into user-friendly web experiences that drive meaningful interactions.
Support & Maintenance
We provide ongoing technical support and maintenance to ensure digital platforms remain current and functional. Our services include security updates, performance optimization, and content management training. This long-term partnership approach helps organizations focus on their missions while we handle technical requirements, ensuring websites evolve alongside organizational needs and technological advancements.
People
Jeff Mackler
Creative and Technical Director
With over two decades in tech, Jeff has developed thousands of websites while balancing problem-solving with outdoor activities. His technical leadership drives innovative solutions that combine creativity with functionality.
Zack Forray
Senior Project Manager
An Emerson MFA graduate, Zack bridges creative writing and project management. He ensures clear communication between technical teams and clients, applying his storytelling skills to translate complex requirements into effective digital solutions.
Mary Jo Jiter
Content Direction
Leveraging her higher education administration background, Mary Jo crafts strategic content frameworks. Her expertise in marketing communications helps organizations articulate their missions through compelling digital narratives.
Kurniawan Antonius
Lead Programmer
As our technical architect, Kurni designs robust backend systems and custom database solutions. His programming expertise ensures scalable, maintainable codebases that support long-term organizational growth and digital transformation.
Rashmi Gambhir
Accessibility Compliance
Rashmi specializes in making digital content accessible to all users. With five years of experience in WCAG standards, she conducts audits and implements solutions that ensure compliance while enhancing overall user experience.
Questions
What types of organizations do you specialize in serving?
We focus on mission-driven organizations including colleges, universities, nonprofits, and government agencies. Our expertise lies in creating digital solutions that support educational initiatives, community programs, and public services.
How does your collaborative development process work?
We use focused 'blitz sessions' that bring all stakeholders together in real-time workshops. This approach streamlines decision-making, maintains project momentum, and ensures final deliverables align perfectly with organizational goals.
Do you handle website accessibility compliance?
Yes, our team includes dedicated accessibility specialists who ensure websites meet WCAG, ADA, and Section 508 standards through comprehensive audits and remediation strategies.
Can you help with content migration and management?
Our content experts specialize in migrating complex institutional content into user-friendly digital formats. We implement structured content strategies and train teams in effective content management practices.
What ongoing support options do you provide?
We offer comprehensive maintenance packages including security updates, performance optimization, and technical support. Our goal is to ensure websites remain current and functional long after launch.
Videos
Reviews (1)
Arthur Hastings
Jan 26, 2020
Report
Jeff Mackler is MAGA! It's so great to see, in such a liberal area, a business owner who is so adamantly Pro Trump. I love Pro Trump businesses. Thanks for your bravery Jeff and for contributing to Make America Great Again!
