Business Details
30 Years
experience
Your Trusted Branding Partner for Lasting Marketing Success
At REDKOR Brands, we specialize in transforming businesses through data-driven branding and marketing strategies. Our approach begins with extensive customer research to uncover emotional drivers, ensuring every branding decision aligns with audience needs. Since 1996, we have developed a proprietary Branding Research System that combines qualitative data from surveys, social media polls, and stakeholder audits to create cohesive, emotionally resonant brand identities. Our team of experts in marketing, design, and consumer behavior crafts long-term playbooks that unify messaging across all touchpoints, from logos to physical spaces.We prioritize consistency to build brand recognition, foster loyalty, and maximize ROI. Our clients benefit from tailored strategies that eliminate guesswork, streamline marketing efforts, and deliver measurable results. With over 500 successful campaigns, we have established ourselves as a trusted partner for businesses, municipalities, and organizations seeking sustainable growth through purposeful branding.
Services
Corporate Branding
Product Packaging
Restaurant Branding
Municipal Branding
Branding Spaces
Research-Driven Marketing
Brand Playbook Development
Customer Research Surveys
Emotional Mapping
Consistency Audits
Details
- Year established: 1996
Highlights and features
- We use proprietary customer research to create emotionally resonant branding strategies.
- Our long-term marketing playbooks ensure consistent messaging across all platforms.
- We specialize in aligning brand identity with customer needs for measurable ROI.
- Our team includes experts in branding, design, and consumer behavior research.
- We offer tailored solutions for corporate, product, restaurant, and municipal branding.
What people say
Quality work
Professional experience
Thrilled with results
Invaluable guidance
Fantastic creativity
Services
Corporate Branding
Our corporate branding service creates unified brand identities through customer research and strategic design. We analyze stakeholder perspectives and audience emotions to develop messaging frameworks that align with business goals. Clients receive comprehensive brand playbooks covering visual elements, tone guidelines, and implementation strategies across all touchpoints.
Product Packaging
We design packaging that captures attention and communicates brand value within three seconds. Using consumer data, we create visually compelling designs that stand out on shelves while maintaining brand consistency. Our process includes concept testing and emotional mapping to ensure packaging resonates with target audiences.
Restaurant Branding
Our restaurant branding integrates emotional engagement with operational consistency. We develop immersive brand experiences through menu design, interior aesthetics, and staff training programs. The process begins with customer journey mapping to identify key touchpoints that drive repeat business and community recognition.
Municipal Branding
We help municipalities create cohesive community identities through resident research and strategic messaging. Our approach aligns city departments, public spaces, and communication channels under a unified brand framework. The result is enhanced civic pride and improved attraction of residents and investors.
Branding Spaces
We transform physical environments into branded experiences that reinforce organizational identity. Our team integrates signage, color schemes, and spatial design elements to create immersive brand environments. This service ensures consistent brand representation in offices, retail locations, and public spaces.
People
Rushford M. Lee
Founder
With over 25 years of branding expertise, Rushford leads REDKOR's strategic vision. He developed the agency's proprietary research methodology and has guided over 500 branding campaigns. His focus on emotional mapping has transformed client businesses across multiple industries.
Mark Orton
Partner
Mark brings 20+ years of marketing leadership to REDKOR's client engagements. He specializes in translating research insights into actionable brand strategies. His expertise in cross-platform brand consistency has helped numerous organizations achieve measurable marketing ROI.
Questions
What makes REDKOR's branding approach different?
We start with customer research to understand emotional drivers, ensuring every branding decision creates meaningful connections with target audiences.
How does REDKOR ensure brand consistency?
Our Brand & Marketing Playbook provides comprehensive guidelines for maintaining consistent messaging and visual identity across all platforms and touchpoints.
What industries do you work with?
We serve diverse sectors including corporate businesses, restaurants, municipalities, product manufacturers, and construction companies.
How long does the branding process take?
Most projects complete within 3-6 months, including research, design development, and implementation planning phases.
Do you offer post-branding support?
Yes, we provide training and ongoing consultation to ensure successful brand implementation and long-term consistency.
What's included in the Brand Playbook?
The playbook contains customer profiles, emotional maps, brand key themes, visual guidelines, and implementation strategies for 6-12 months of marketing.
Reviews (5)
Peter Skaggs
May 24, 2022
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We engaged RedKor several months ago and have since hired them to do other projects for us. We love working with them. The clarity they provide from the feedback they received from our clients is invaluable. They do amazing work and have helped us align our brand and marketing message. I HIGHLY recommend RedKor. They are fantastic!
Bart Mills
May 21, 2022
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The best at what they do! When it come to brand creation no one come close to RED! Their vision and execution is next level. Will defiantly use again.
Bentley Folkman
Apr 20, 2022
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Redkor has to be the most customer centric brand agency I have worked with. They have a great process for getting your brand identity on paper and really roll out the red carpet with you throughout the process. My team felt empowered as we worked with them and we are very happy with the results.
J. Allen
May 29, 2021
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REDKOR helped me with a product design project and I found their creativity to be jaw-dropping, their speed astonishing and their responsiveness exceptional. It was a highly collaborative and iterative process. They work with such a wide variety of clients across so many industries that I was skeptical that they could really understand a medical device, like we produce, and provide useful guidance. I was so wrong. They took the time to understand us fully and came back with ideas that looked like they had always known us. I recommend them for any branding or design projects.
Bryan Green
Apr 09, 2021
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REDKOR has been amazing. We did a full branding package with them, including research, target market personas, brand language, icons, logos, colors, style guide. Rushford helped us address some tough questions about who our target market is, and how THEY want to consume our brand and products. This helped us get out of our own way. Their designs were modern and attractive. The style guide is perfect.
We have given it to other vendors of ours and they knew exactly how we wanted to be represented. Working with REDKOR was money well spent. The value for what you get is the best I've seen from a branding agency. Plus, they've worked with some very popular brands in our area. I could literally see the product of their work on signs and billboards as I drove to meet with them. That really impressed me. They are quick to communicate as well. You never end up feeling like you've been left out to dry when you've got a question. We're using them for help with the aesthetic of our mobile app now too.
We have given it to other vendors of ours and they knew exactly how we wanted to be represented. Working with REDKOR was money well spent. The value for what you get is the best I've seen from a branding agency. Plus, they've worked with some very popular brands in our area. I could literally see the product of their work on signs and billboards as I drove to meet with them. That really impressed me. They are quick to communicate as well. You never end up feeling like you've been left out to dry when you've got a question. We're using them for help with the aesthetic of our mobile app now too.
