Business Details
Integrated Marketing Solutions for Modern Businesses
Overit Multimedia is a strategy-first, data-driven creative agency dedicated to delivering integrated marketing solutions. With a focus on understanding consumer behavior and leveraging cutting-edge technology, we craft campaigns that resonate with audiences and drive measurable results. Our team combines expertise in digital and traditional marketing, AI, and creative services to help businesses solve challenges and achieve growth. Founded on the principle of collaboration, we work as an extension of our clients' teams to develop tailored strategies that align with their unique goals.Our services span brand development, digital marketing, business insights, and more, ensuring a comprehensive approach to modern marketing. With over 25 years of experience, we pride ourselves on innovation, ethical practices, and a commitment to excellence that sets us apart in the industry.
Services
Digital Marketing
AI Strategy
Creative Services
Business Insights
Traditional Marketing
Web Development
SEO Services
Public Relations
E-commerce Solutions
Brand Development
Highlights and features
- We offer 25+ years of experience in integrated marketing strategies.
- Our team combines data-driven insights with award-winning creative execution.
- We provide in-house AI and technology solutions tailored to brand needs.
- Our approach prioritizes ethical implementation and brand alignment.
- We deliver measurable ROI through customized, cross-channel campaigns.
Services
Digital Marketing
Our digital marketing services combine behavioral data and analytics to create targeted campaigns that boost visibility and conversions. We specialize in SEO, social media, email marketing, and programmatic advertising for B2B and B2C clients. With real-time dashboards, we ensure transparent, data-driven results that align with business objectives.
AI Strategy
We integrate AI with brand strategy to enhance workflows, customer experiences, and decision-making. Our solutions include automation, predictive analytics, and ethical implementation aligned with brand voice. With proprietary tools like Overlytics, we deliver scalable AI solutions that drive efficiency and innovation for long-term growth.
Creative Services
Our in-house creative team produces award-winning content across video, animation, audio, and design. We develop brand identities, motion graphics, and multimedia campaigns that capture attention and drive engagement. By blending creativity with data, we ensure consistent, impactful storytelling across all platforms.
Business Insights
We provide actionable insights through custom dashboards, lead-to-sale measurement, and behavioral tracking. Our Overlytics platform offers real-time data access to optimize marketing ROI and business performance. By analyzing consumer behavior and campaign effectiveness, we help refine strategies for maximum impact.
Traditional Marketing
Our traditional marketing services include TV, radio, print, and public relations with modern segmentation techniques. We create memorable campaigns that combine digital targeting with classic media for broader reach. From direct mail to outdoor advertising, we ensure cohesive messaging that reinforces brand presence.
People
Michelle Toch Dinsmore
Principal
With extensive leadership experience, Michelle guides Overit Multimedia's strategic vision and client partnerships. Her focus on innovation and growth drives the agency's collaborative culture and commitment to excellence.
Richard Skiermont
VP of Creative
Richard leads creative development, blending artistic vision with data-driven insights to deliver impactful campaigns. His expertise ensures bold, memorable brand storytelling across all media platforms.
Donna Dinsmore
VP of Finance
Donna oversees financial operations, ensuring fiscal responsibility and sustainable growth. Her strategic approach to resource management supports Overit Multimedia's long-term success and client service excellence.
Sean Fitzpatrick
Chief Marketing Officer
Sean drives marketing strategy and business development, leveraging 20+ years of industry experience to expand Overit Multimedia's reach and client impact through innovative solutions.
JoAnne Latham
VP of Account Strategy
JoAnne leads account strategy, ensuring client goals align with tailored marketing solutions. Her client-centric approach fosters long-term partnerships built on trust and measurable outcomes.
Questions
What industries does Overit Multimedia specialize in?
We serve healthcare, pest control, home services, higher education, and financial services, with expertise in both B2B and B2C markets.
How does Overit Multimedia integrate AI into marketing strategies?
We combine AI with brand strategy for automation, predictive analytics, and ethical implementation, using tools like Overlytics to enhance decision-making and efficiency.
What sets Overit Multimedia apart from other agencies?
Our strategy-first approach, in-house creative and tech teams, and 25+ years of experience delivering data-driven, integrated marketing solutions differentiate us.
Do you offer both digital and traditional marketing services?
Yes, we provide a full spectrum of services including SEO, social media, TV/radio ads, and public relations for comprehensive brand coverage.
How do you measure campaign success?
We use custom dashboards, lead-to-sale tracking, and real-time analytics through Overlytics to ensure transparent, actionable insights and ROI.
Reviews (4)
Rebecca Larry
May 15, 2022
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Had an Interview here and the old wrinkly man who interviewed me was extremely rude and passive aggressive. The best time that came out of the interview was that I did not get this job, if I had I would have 10000% quit because of the hostile and aggressive environment. do not use this company unless you enjoy talking to rude old people.
Krish Narsinghani
Feb 09, 2021
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Tried to get one of my Pakistani artists studio time here but they are super selective about who they work with. We offered to do promo and pay for a few hours each week instead of booking their usual five hour minimum but extreme rules for a studio.
Ryan Kersting-Schlimgen
Dec 16, 2017
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Attended the Albany Tedx here, I really like the building, and the staff seemed great. I can't comment on their business services however as I haven't experienced that aspect.
Stephanie D.
Jul 04, 2008
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Seriously the top designers and developers. Whatever I could imagine, they could do. This area is a hub of technology and design, but these guys and gals tucked away in a non-descript building end up putting out world-class stuff. I do have to say that they are constantly busy, but they are able to work around your launch date and deliver when you need your project done.
