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Branding and Identity
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Branding is what connects your business to its customers. In an era when the world is more digital than ever, your core values, messages, and experiences have to be simple and differentiate you from your competitors. The best brands are straightforward and simple; they're smooth in their delivery and uncomplicated in their messaging.
Video Resources
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Let's talk about User Personas, also known as Buyer Personas. In this video, we'll cover what personas are, why they are important, and how to create them. Lead lifecycle stages indicate a growing level of interest and help determine the messaging and content to be delivered during each phase. They serve as indicators for when to communicate to the lead and what the message should be during that time frame.
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