Business Details
24 Years
experience
Custom Web Design & Digital Marketing for Tradesmen
FocusPoint Web Solutions was founded in 2002 with a clear mission to help small businesses leverage the web as a strategic tool. Our journey began with web design and SEO services in southern New Hampshire, evolving over two decades into comprehensive digital marketing strategies. We specialize in creating modern, responsive websites that attract customers while implementing SEO and targeted advertising to generate leads. Our experience includes building e-commerce platforms, custom web applications, and SaaS products for diverse industries. We combine technical expertise with a deep understanding of local home service businesses, serving markets in New Hampshire, Vermont, and Massachusetts. Our approach focuses on education, automation, and measurable results, treating your website as a revenue-generating asset.With over 20 years of industry experience, we deliver strategies tailored to each client's unique needs. Our team understands the challenges faced by tradesmen, offering solutions that streamline marketing efforts and improve customer engagement. We prioritize relationship-building, treating every client as a partner rather than a transaction. Our work extends beyond aesthetics to create functional digital ecosystems that support business growth. Through continuous adaptation to technological changes, we maintain our commitment to delivering practical, future-ready web solutions.
Services
Website Design
SEO Services
Digital Marketing
Email Campaigns
Google Ads
Social Media Ads
Local SEO
Custom Web Applications
Details
- Year established: 2002
Highlights and features
- We offer 20+ years of specialized web design experience
- Our team builds custom solutions for home service industries
- We implement proven lead-generation strategies for contractors
- We provide local market expertise in New England regions
- Our approach combines technical innovation with practical marketing
What people say
Modern responsive websites
Effective digital marketing
Personalized service approach
Easy to understand process
Proven lead generation
Services
Website Design
Custom responsive website design that adapts to all devices while maintaining optimal functionality. Our designs incorporate lead generation tools, integrated reviews, and analytics tracking. Each website is built with SEO best practices to ensure maximum visibility and includes content management systems for easy updates.
SEO Services
Comprehensive search engine optimization strategies that improve organic search rankings. We conduct keyword research, competitor analysis, and on-page optimization while monitoring performance metrics. Our approach combines technical SEO fixes with content strategy to increase qualified traffic and improve conversion rates.
Digital Marketing
Integrated digital marketing campaigns across multiple platforms including Google Ads and social media advertising. We create targeted ad strategies with measurable ROI while providing detailed performance reporting. Our campaigns are customized to reach specific demographics and geographic locations effectively.
Email Campaigns
Strategic email marketing programs designed to nurture leads and maintain customer relationships. Services include campaign creation, newsletter development, and automated email sequences. We track engagement metrics to continuously improve open rates and conversion effectiveness.
Custom Web Applications
Tailored web application development using modern technologies to automate business processes. Our solutions include CRM tools, scheduling systems, and industry-specific software. Each application is built with user experience in mind and includes ongoing support and maintenance.
People
Aaron LaMontagne
Owner
With over 20 years of web development experience, Aaron leads FocusPoint Web Solutions in creating effective digital strategies for local businesses. His expertise spans e-commerce platforms, custom web applications, and educational software development. He focuses on delivering practical solutions that help tradesmen grow their online presence.
Questions
Do you specialize in specific industries?
We focus on home service businesses including contractors, electricians, plumbers, and landscaping professionals throughout New England.
What does the $2,500 package include?
Our entry-level package provides a custom responsive website with basic SEO setup, lead generation features, and one round of content revisions.
Can you help with local search visibility?
Yes, we implement localized SEO strategies to improve visibility in Google Maps and local search results for your service area.
Do you offer ongoing marketing support?
We provide comprehensive digital marketing plans including content creation, targeted ads, and performance analytics as ongoing services.
How long does website development take?
Most projects are completed within 6-8 weeks after initial consultation, depending on content availability and approval timelines.
What service areas do you cover?
We primarily serve southern New Hampshire, Vermont, and northern Massachusetts with remote support available nationwide.
Reviews (3)
Roy Matheson Adac
Dec 21, 2019
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I've conceived, had developed, and sold about a dozen commercial applications over the years. Of all the vendors from whom I have purchased services, Aaron and the FocusPoint crew are one of two developers that I trust, rely upon, and know that my project will be painless (as far a software projects go!). A hidden value in my relationship with FocusPoint is their business experience. Outside the discussion of project details, they provide me with insight to issues my business faces and which they have already encountered. Their guidance, gained from actually commercializing theirs and other products, is the type of knowledge, given freely, not available on every street corner or boardroom!
Larry Gray
Nov 28, 2019
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I am the marketing director at a large safety products company. FocusPoint Web Solutions was instrumental in the development and launch of 3 of our brand websites. Aaron's organization and responsiveness were critical in enabling us to launch these sites on a very tight schedule. The service we have received post launch has been superb.
John Brzoza
Nov 25, 2019
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Aaron at FocusPoint Web solutions is a great website designer to work with, they worked directly with me, are hardworking, and I appreciated them helping me to learn about How my online presence should look like as a business. The team really cared about helping me and my business to succeed on line, and I would recommend them to anyone in the market for a website designer and they will help you with your social media accounts as well, they are local company that I work with.
