Marketing has moved from traditional print and snail mail to Interactive Digital Marketing, where consumers and prospects control the sales process, email rules the day, and social media allows other to sing your praises and expose your warts. The one constant today is that nothing is constant. Xcellimark can help you overcome your challenges by training you to be a world-class Digital Marketing Professional using the HubSpot CRM. Or you can hire us to be a member of your marketing team to create and implement successful Digital Marketing campaigns for you.

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Team Leadership

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Scott's experience spans over 30 years in management, marketing, sales, and operations for technology companies such as AT&T, BellSouth, iXL, and eSchool Solutions. Scott is the former Chief Operating Officer for eSchool Solutions, a leading administrative software provider for the North American education market.

Marketing Strategy

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Launching a collection of digital marketing tactics, efforts and campaigns without first creating an overall initial digital strategy, is a sure way to waste time and money. Your challenges, roadblocks, and weaknesses that might hold you back from getting your desired results. Your buyer personas and their decision-making journey to purchasing your products or services.

Inbound Marketing

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Attract your ideal clients to your company by creating and publishing the type of content that is in line with what they are interested in. Inbound marketing helps to peak the interest of your ideal prospects and guides them through a sales path that is tailored to their needs. As you can see from the graphic above, inbound marketing starts with building awareness to help attract your ideal prospects. From there you move them through very specific "lead nurturing" paths in order to convert them from a prospect to a lead.

Content Marketing

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In today's ever-changing search and social media environment, content marketing, such as blog articles, news articles, white papers, case studies, press releases, emails, etc., is the key to helping grow your business. And it is absolutely critical to get your content in front of your target audience through their preferred channels.

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