Business Details
28 Years
experience
Your Trusted Digital Commerce Partner
Since 1998, Brilliance Business Solutions has been a trusted partner for manufacturers and distributors seeking to grow their online revenue. Our expertise in digital commerce solutions spans platforms like BigCommerce, Optimizely, and Shopify, where we specialize in crafting scalable e-commerce experiences that align with evolving business needs. Founded in Milwaukee, Wisconsin, our team brings decades of combined experience in software development, project management, and strategic consulting, rooted in a unique heritage of NASA innovation.We prioritize accountability, responsiveness, and collaboration, ensuring every project reflects our commitment to excellence. Our focus on integrating ERP, CRM, and PIM systems with e-commerce platforms streamlines operations while driving measurable results. With a culture of continuous learning and servant leadership, we empower clients to compete globally through technology that strengthens both business and community. Our work is not just about building websitesits about creating sustainable growth engines for our clients futures.
Services
E-Commerce Development
Commerce Optimization
ERP Integration
UI/UX Design
CMS Solutions
Customer Portals
Ongoing Support
Replatforming Services
Digital Marketing
AI Strategies
Details
- Year established: 1998
Highlights and features
- We have over 25 years of B2B digital commerce experience.
- Our team possesses deep expertise in manufacturing and distribution industries.
- We have a proven track record of managing complex integrations.
- Dedicated project managers and technical leads ensure project success.
- Our transparent, collaborative process maximizes client involvement.
Associations and certifications
- Microsoft Certified
- Episerver Certified
What people say
Critical to the installation
Great Partnership
Measurable growth
Proven expertise
Successful e-commerce implementations
Services
E-Commerce Development
Our team develops scalable e-commerce solutions tailored to B2B and B2C needs. We implement platforms like BigCommerce and Optimizely to create seamless buying experiences. Our expertise ensures your digital storefront drives measurable revenue growth.
Commerce Optimization
We improve online storefronts through better product data, navigation, and checkout flows. Our optimization strategies increase conversion rates and user satisfaction. This service ensures your e-commerce platform performs at its peak potential.
ERP Integration
We integrate your ERP, CRM, and PIM systems with e-commerce platforms to synchronize orders, pricing, and inventory. Our solutions eliminate manual processes, reduce errors, and streamline operations for efficient business management.
UI/UX Design
Our designers create intuitive interfaces tailored to B2B requirements like bulk ordering and account dashboards. We balance brand identity with usability to enhance customer engagement. Every site is responsive, fast, and built for long-term adaptability.
Ongoing Support
We provide proactive monitoring, maintenance, and enhancements to keep your site secure and high-performing. Our success team collaborates on digital roadmaps based on continuous discovery. This ensures your platform evolves alongside your business goals.
People
Lori McDonald
President & CEO
Lori leads with 20+ years in computer engineering, previously at NASA, and holds a Microsoft certification. She emphasizes creativity and reliability in leadership.
David McDonald
Director of Development
David guides operations with 25+ years in software development, including roles at NASA and Rockwell Automation. Certified Episerver developer focusing on business intelligence.
Jared Hackbart
Director of Sales & Marketing
Jared brings sales expertise with a background in technology sales and marketing, driving business growth through strategic partnerships.
Eric Dingeldein
Director of Project Management
Eric translates client vision into solutions, leveraging a decade of business analysis and project leadership in IT and commerce.
Angela Steinkamp
People Operations Manager
Angela manages HR operations, utilizing diverse experience in production, education, and community service to foster a supportive workplace culture.
Questions
How do your e-commerce solutions help manufacturers increase online sales?
By optimizing storefronts, integrating systems, and using AI strategies to enhance user experiences and drive conversions.
Which platforms do you specialize in for e-commerce development?
We specialize in BigCommerce, Optimizely, and Shopify, ensuring scalable solutions tailored to B2B and B2C needs.
Do you handle complex e-commerce replatforming projects?
Yes, we manage replatforming with minimal disruption, aligning stakeholders and selecting the right platform to safeguard timelines.
What industries do you serve?
We focus on manufacturing and distribution sectors, offering tailored digital commerce strategies to streamline buying processes.
How do you support ongoing e-commerce success?
Through proactive monitoring, maintenance, and enhancements, paired with collaborative roadmap planning to adapt to business goals.
Can you integrate existing ERP or CRM systems with new e-commerce platforms?
Yes, we seamlessly connect ERP, CRM, and PIM systems to ensure synchronized data and efficient operations.
Reviews (7)
Dave LaFleur
Jan 21, 2019
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We've been working with Brilliance for many years and are very happy with the results. They were instrumental in building our latest e-commerce site and support us on a continuous basis. The entire group is great to work with.
John Christiansen
Nov 26, 2018
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Great Company. Thorough, dedicated, honest group of people to work with from the leadership down. Been working with BBS since 2015 as the Admin Svc Manager for Wright Plastic Products. Appreciate their responsiveness and knowledge of the products.
Rob Patterson
Sep 19, 2018
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Brilliance has allowed us to move our website forward without having to take on the overhead of bringing in a developer in-house. We utilize a recurring set of hours each month and when a project needs more than that amount of time we can do special projects at a very reasonable rate. Joe and his team assigned to us are on top of every little detail from the start to finish of each project. Great communication, great service, and most of all excellent results!
John Harsh
Sep 19, 2018
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The entire Brilliance staff performs with the same care and passion as if they were in house staff members. Tasks and projects are managed timely and efficiently with consistent focus and professional insight. Their support was critical to the installation and integration of our e-commerce platform to our ERP system, something that is not easily accomplished with standard software platforms.
Janet Junker
Sep 11, 2018
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Wigwam Mills has been working with Brilliance for a number of years, and have never been disappointed. We could not support our Wigwam websites without them, they keep us up to date with technology, are great to work with, and responsive to all of our needs. Even at the last minute.
Joe Winters
Jul 30, 2018
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It may not be fair for me to rate Brilliance, since I work there. But I also think there is value in my experiences that are worth sharing with both potential clients as well as potential employees. The leadership team at Brilliance cultivates an environment that focuses on driving success, but never at the cost of compromising human value. Each relationship, both internal and external, is given the care and attention that is critical to positive growth. In an industry that can be competitive and ubiquitous, this level of human investment is a game-changer.
Brett Lindstrom
Jul 27, 2018
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My company has been a client of Brilliance Business Solutions for a few years now. They did a great job designing and building all of our company websites. They continue to provide us with great support and website enhancements.
