Planning a strategic advertising campaign will take time, but the effort is well worth the investment. Once the strategy is developed, it will decrease the amount of time you spend on follow-up. When you have more time to sell, sales will increase. Make advertising and the right message "the other salesperson" on your team. With every campaign we gain insight that spins a web of communication options for your customer. From their reactions and responses to your brand, it will ultimately be their choice as to the most effective and successful channels they are communicated with.
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About
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Over 20 years ago we launched our advertising agency during what was an economically challenging time in Nashville, TN. We worked primarily in the music and publishing industries until we moved to downtown Murfreesboro. It was then that we began focusing on helping small to medium-sized businesses develop their branding and messaging strategies as well as their creative advertising campaigns. As entrepreneurs, we understood first-hand what it meant to get a business off the ground, make a payroll and grow a business.
Featured Campaigns
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We have provided their primary creative advertising concepts for several years and were asked to develop this comprehensive and community wide campaign. Confidence, clarity and goodwill were at the center of the messaging and imaging for this year long campaign. In addition to developing the initial creative, we also managed the campaign's consistency so that effective branding was achieved.
Identity
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The foundation of every successful advertising campaign is an effective corporate brand. Most understand corporate identity as a logo, but successful branding much more than just a logo. A compelling branding campaign utilizes shape, color, positioning, style and just the right amount of storytelling.
Print
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Our creative team has 40+ years of experience in designing print materials that get noticed and generate results. While we've won a few Addy Awards our reward is seeing a clients campaign exceed their expectations. From creative concept, graphic design, print design, copy-writing, choosing photography and illustrations, and to the final printing-Navigation provides innovation and quality every step of the way. While print advertising is often seen as traditional advertising it is still very effective.
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