Business Details
28 Years
experience
Your Trusted Digital Marketing Partner in Fayetteville, AR
The Richland Group has been a trusted digital marketing partner since 1998, serving businesses across Northwest Arkansas and nationwide. Our foundation in the Richland Creek Wilderness area inspires our organic approach to creating comprehensive digital strategies that integrate websites, search marketing, social media, and multimedia content. With decades of combined experience in marketing and web development, our team delivers customized solutions that connect clients with their target audiences across multiple platforms.We pride ourselves on our deep local roots and ability to adapt to the ever-evolving digital landscape, combining technical expertise with creative storytelling to drive measurable results for diverse clients ranging from medical centers to cultural institutions.
Services
Web Design
Branding
Social Media
Search Marketing
Photography
Video Production
Custom Content
NIL Marketing
Data Analytics
Campaign Development
Details
- Year established: 1998
Highlights and features
- We offer 25+ years of combined experience in digital marketing and web development
- Our team holds HubSpot Inbound Marketing certifications
- We serve clients locally in Northwest Arkansas and nationwide
- We specialize in customized digital strategies for diverse industries
- Our approach combines technical expertise with creative storytelling
Associations and certifications
- HubSpot Inbound Marketing Certified
Services
Digital Marketing
Our comprehensive digital marketing strategies integrate multiple platforms to maximize brand visibility. We develop customized plans combining SEO, social media, and content marketing to connect businesses with their target audiences. With 25+ years of industry experience, we deliver data-driven campaigns that produce measurable results for clients across diverse sectors.
Web Design
We create responsive, user-friendly websites that reflect each client's unique brand identity. Our designs prioritize functionality and search engine optimization while maintaining visual appeal. Backed by 20+ years of web development experience, our team ensures websites serve as effective marketing tools that engage visitors and drive conversions.
NIL Marketing
Our Name, Image, and Likeness marketing services connect businesses with student-athletes for mutually beneficial partnerships. We handle campaign development, athlete selection, and creative execution to create authentic marketing opportunities. This innovative approach helps brands tap into sports audiences while supporting collegiate athletes' personal branding efforts.
Social Media
We develop strategic social media campaigns tailored to each client's target audience and business goals. Our approach combines content creation, community engagement, and analytics to build brand awareness and drive customer interaction. With 30+ years of combined marketing experience, we maximize ROI across major social platforms.
Search Marketing
Our search marketing strategies improve online visibility through targeted keyword optimization and paid advertising campaigns. We combine technical SEO expertise with content strategy to boost search rankings and drive qualified traffic. With certified professionals and proven methodologies, we help businesses capture their audience's attention at critical decision-making moments.
People
Mark Harper
Co-Owner
With 30+ years in marketing and 20+ years in web development, Mark brings extensive experience to digital strategy. Certified in HubSpot Inbound Marketing, he combines technical expertise with creative vision to drive client success.
Cheslea Harper
Co-Owner
Cheslea contributes 25+ years of business growth experience and HubSpot certification to client strategy. Her background in broadcast journalism enhances brand storytelling, while her local market knowledge strengthens community connections for client campaigns.
D.J. Hurlocker
Creative Director
As Creative Director with 10 years of design experience, D.J. specializes in brand identity and typography. His award-winning design work spans from logos to mobile apps, ensuring visually compelling digital experiences that align with client objectives.
Jordan Harper
Marketing Director
Jordan leads social media strategy with 10+ years of client relations expertise. Certified in HubSpot Inbound Marketing, she develops engaging content strategies that build brand authority and foster meaningful audience connections across digital platforms.
Kate Bogner
Art Director
Kate combines graphic design expertise with psychological insights to create effective visual communications. With formal education in both design and psychology, she develops creative solutions that resonate with target audiences while maintaining brand consistency.
Questions
What digital marketing services do you offer?
We provide comprehensive digital marketing services including web design, SEO, social media management, content creation, and NIL marketing campaigns.
How do you customize marketing plans?
We develop tailored strategies based on your business goals, target audience, and industry through collaborative consultation and market analysis.
What is NIL marketing?
NIL marketing connects businesses with student-athletes for promotional partnerships, helping brands leverage collegiate sports audiences while supporting athletes' personal branding.
How do you measure campaign success?
We track performance through engagement metrics, website analytics, conversion rates, and specific KPIs aligned with your business objectives.
Do you work with national clients?
Yes, while based in Arkansas, we serve clients nationwide with digital strategies that transcend geographic boundaries.
How experienced is your team?
Our team holds 25+ years of combined business experience with specialized certifications in inbound marketing and 10+ years of design expertise.
Reviews (6)
Marcy McCroskey
Jan 17, 2021
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I recently worked with The Richland Group on a large project to redesign our company website. From the beginning, they were nothing but professional. Mark, Devin, AJ, and Ashley were all a joy! Ashley did a great job on the photoshoot and layout for us. Devin and AJ helped explain much about analytics and set up the technical end. Mark stepped in when needed to complete the project and answer any questions we had regarding the process.
They were always punctual, returned calls, and friendly. I enjoyed every minute! We are incredibly proud of the finished product and continue to work with The Richland Team to improve through analytics. I would recommend them over and over!
They were always punctual, returned calls, and friendly. I enjoyed every minute! We are incredibly proud of the finished product and continue to work with The Richland Team to improve through analytics. I would recommend them over and over!
Zack Kifer
Nov 11, 2019
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First Class Service, could not be happier with the website The Richland Group designed for my business. If you are in need of any digital marketing needs, i would highly recommend them for your next project.
Johnathan Estes
Apr 14, 2019
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South Arkansas Regional Airport hired The Richland Group to revamp our old outdated website into a more modern style and compatible site. The Richland team did an outstanding job on the website design, provided competitive cost services and has a skilled team that could be reached easily to make changes as necessary. We hope to continue to use their services for years to come.
Shiloh Museum Of Ozark History
Nov 17, 2018
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The Richland Group has been our go-to website design firm for years. Competent, creative people who possess state-of-the art skills and knowledge, as well as good old-fashioned honesty, patience, and integrity.
Sarah Williams
Feb 22, 2018
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I have had the opportunity to work with the Richland group of NWA this past year and have very pleased with their services. My contact, Devin, has been a rock star! He has been informative, patient, and proactive. Glad to have had the opportunity to work with them.
Ashley Forsgren
Jan 12, 2018
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The Richland Group has designed 2 websites for the Children's Emergency Shelter. With each experience, their staff has been creative, responsive to our needs and ideas, and quick at bringing our vision to life. In addition, they were patient in working with the CES during all phases of the website development, including service after the sale.
