Business Details
Strategic Marketing Solutions for SMBs, Nonprofits & Government Agencies
NuPOINT Marketing is a dynamic, majority woman-owned firm formed through the strategic merger of Mbius New Media and Strongpoint Marketing, combining over 37 years of collective experience in digital and traditional marketing. Our team of award-winning professionals delivers comprehensive services including market research, branding, digital marketing, public relations, and web development, tailored to meet the unique needs of small-to-mid-sized businesses, nonprofits, and government agencies. With an in-house research department and a proven four-step strategic process, we transform data-driven insights into impactful campaigns that elevate brands and drive measurable results.Recognized nationally for excellence, our team has earned accolades such as PRSA IMPACT Awards and ADDY Gold Awards for innovative work across sectors including healthcare, education, and municipal communications. We pride ourselves on fostering long-term partnerships through transparent communication, creative excellence, and a commitment to understanding the distinct challenges and opportunities our clients face in today's competitive landscape.
Services
Market Research
Branding
Digital Marketing
Public Relations
Web Development
Campaign Management
Social Media
Video Production
SEO Services
Event Planning
Highlights and features
- We offer 20+ years of combined experience in strategic marketing and research-driven solutions.
- Our in-house team of certified professionals has won national awards for campaign excellence.
- We provide tailored marketing strategies specifically designed for small-to-mid-sized businesses.
- Our four-step process ensures measurable results from research to campaign execution.
- We maintain transparency through detailed reporting and client-focused communication practices.
Services
Market Research
Our market research services combine quantitative and qualitative data analysis to uncover audience insights, competitive advantages, and market trends. We employ surveys, focus groups, and secondary data reports to inform strategic decisions. With over 20 years of expertise, we help clients minimize risks and identify growth opportunities through actionable intelligence.
Branding
We develop authentic brand identities through logo design, corporate identity creation, and brand style guide development. Our approach focuses on visual communication that reflects organizational values. From brand architecture to print design, we ensure consistent messaging across all platforms to build lasting customer relationships.
Digital Marketing
Our digital marketing services include SEO, SEM, social media advertising, and programmatic display campaigns. We utilize Google Ads, geofencing, and OTT streaming platforms to reach target audiences. With integrated measurement tools, we optimize campaigns for maximum ROI and audience engagement.
Public Relations
We craft strategic public relations campaigns that enhance brand reputation through press releases, media training, and crisis communications. Our team develops executive messaging and internal newsletters to maintain organizational alignment. We focus on building media relationships and creating compelling narratives for public engagement.
Video Production
Our in-house video production team offers HD/4K filming, motion graphics, and aerial drone videography. We create content for webcasts, social media, and marketing campaigns. With professional editing capabilities, we deliver visually compelling stories that engage audiences and reinforce brand messaging.
People
Mary Rowley
CEO & Managing Partner
Mary Rowley, APR, leads NuPOINT Marketing with decades of strategic marketing expertise. She oversees agency operations and client strategy development while maintaining active involvement in key accounts.
Jim Rowley
CFO & Managing Partner
Jim Rowley manages financial operations and strategic partnerships at NuPOINT Marketing. With extensive experience in business development, he ensures fiscal responsibility while supporting client growth initiatives.
Jorge Del Fabbro
Creative Director
Jorge Del Fabbro leads creative direction at NuPOINT, bringing award-winning design expertise. He specializes in visual storytelling and brand development, ensuring all creative output meets the highest standards of excellence.
Meredith Ford
Regional Vice President
Meredith Ford oversees regional operations and client relations. With a background in multicultural marketing, she develops strategies that effectively engage diverse audiences across multiple market segments.
Steve Lynn
Chief Strategy Officer
Steve Lynn directs strategic planning and campaign development. His expertise in market analysis and communications strategy ensures clients receive data-driven solutions that deliver measurable business outcomes.
Questions
What industries do you specialize in?
We serve small-to-mid-sized businesses, nonprofits, government agencies, and advocacy groups across diverse sectors including healthcare, education, and municipal services.
How do you measure campaign success?
We use comprehensive analytics tools to track KPIs like engagement rates, conversion metrics, and ROI, providing regular reporting to demonstrate campaign effectiveness and inform adjustments.
Can you handle both digital and traditional marketing?
Yes, we offer integrated solutions combining digital marketing (SEO, social media) with traditional methods (print, broadcast) for comprehensive brand visibility across all platforms.
Do you work with out-of-state clients?
While based in Delaware and Arizona, we serve clients nationwide through virtual collaboration tools and our proven four-step strategic marketing process.
What sets you apart from other agencies?
Our unique combination of in-house market research capabilities, award-winning creative teams, and tailored strategies specifically designed for SMBs creates measurable competitive advantages for clients.
How do you develop marketing strategies?
We follow a four-step process: research-based insights, strategic planning, creative execution, and performance measurement to ensure campaigns align with business objectives and deliver results.
