Business Details
28 Years
experience
Your Automotive Marketing Technology Partner
Founded in 1998, Search Optics has established itself as a leader in digital marketing solutions for automotive dealerships. Our approach combines cutting-edge technology with personalized human expertise to deliver measurable results for clients. We specialize in integrated digital marketing platforms designed to generate high-quality leads and enhance brand visibility. By prioritizing actionable performance metrics, we continuously optimize strategies to meet evolving market demands. As part of Advance Local's Automotive division since 2022, we leverage our partnership with industry leaders like ZeroSum and Hoot Interactive to innovate new products and services.Our team of seasoned professionals, including executives like Chief Operations Officer Dave Cox and Sr. Vice President of Product & Operations Alli Gillick, brings decades of combined experience to every client engagement. We maintain a client-centric philosophy, customizing strategies through direct collaboration and hands-on management. This commitment to combining technological excellence with genuine human insight has made us a trusted partner for automotive brands seeking top-tier marketing solutions.
Services
Digital Marketing
Search Engine Optimization
Social Media Management
Paid Search Campaigns
Marketing Analytics
Details
- Year established: 1998
Highlights and features
- We've specialized in automotive digital marketing since 1998
- Our integrated platform combines AI technology with human expertise
- We focus on actionable performance metrics for continuous optimization
- Our strategies are customized through direct client collaboration
- We're part of Advance Local's Automotive division with industry-leading partners
Services
Digital Marketing
Our integrated digital marketing platform combines advanced technology with human expertise to deliver measurable results. We create customized strategies that enhance online visibility and generate high-quality leads for automotive dealerships. By focusing on actionable performance metrics, we continuously optimize campaigns to maximize return on investment.
Search Engine Optimization
We implement comprehensive SEO strategies to improve organic search rankings and drive targeted traffic to dealership websites. Our approach includes technical optimization, content development, and local search strategies tailored to automotive industry needs. Continuous performance monitoring ensures sustained visibility improvements.
Social Media Management
Our social media solutions create engaging brand experiences across major platforms. We develop data-driven content strategies that foster customer relationships and drive dealership awareness. Real-time analytics track engagement metrics to refine campaigns and maximize audience impact.
Paid Search Campaigns
We design and manage pay-per-click advertising campaigns that target high-intent automotive shoppers. Our optimization strategies focus on maximizing lead quality while controlling acquisition costs. Dynamic ad testing ensures continuous improvement in campaign performance and ROI.
Marketing Analytics
Our analytics platform provides actionable insights through customized dashboards and performance reports. We track key metrics like lead conversion rates, customer acquisition costs, and campaign ROI to guide data-driven decisions. Real-time monitoring enables rapid strategy adjustments for optimal results.
People
Dave Cox
Chief Operations Officer
Overseeing daily operations, Dave Cox brings extensive experience in managing complex marketing solutions for automotive clients.
Christian Fuller
Sr. Vice President, Business Development
Leading business growth initiatives, Christian Fuller specializes in expanding strategic partnerships within the automotive industry.
Alli Gillick
Sr. Vice President, Product & Operations
Alli Gillick drives product innovation and operational excellence, ensuring cutting-edge solutions for dealership marketing needs.
Curtis Daneker
Sr. Vice President, Sales
Curtis Daneker leads sales strategy, focusing on delivering tailored marketing solutions to automotive clients.
Matt Cook
Vice President, Finance & Accounting
Managing financial operations, Matt Cook ensures fiscal responsibility while supporting strategic growth initiatives.
Questions
What industries do you specialize in?
We focus exclusively on automotive dealerships and related businesses within the automotive industry.
How do you measure campaign success?
We track actionable performance metrics like lead quality, conversion rates, and ROI to optimize strategies.
What makes your approach different?
Our combination of marketing technology with hands-on human expertise creates personalized, results-driven solutions.
Are your services customizable?
Yes, we tailor strategies through direct client collaboration to meet specific dealership needs.
What support do you provide post-implementation?
We offer ongoing strategy management and continuous optimization based on real-time performance data.
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