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Etna Interactive Etna Interactive
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24 Years
experience
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Medical Marketing Experts in San Luis Obispo
Founded in 2002, Etna Interactive has established itself as a leader in medical marketing, specializing in customized digital strategies for healthcare providers. Our team combines award-winning creativity with cutting-edge technology to deliver responsive web design, search engine optimization, and integrated marketing campaigns tailored to plastic surgeons, dermatologists, ophthalmologists, and medical spas. With a focus on measurable results, we provide transparent reporting and proactive client support, ensuring our partners achieve sustainable growth.

Our expertise extends to both solo practitioners and large medical groups, offering scalable solutions that align with evolving industry standards. Backed by Google Premier Partner status and a proven track record of transforming online visibility, we prioritize client success through ethical practices and data-driven decision-making.
Services
Responsive Web Design Search Engine Optimization Social Media Management Email Marketing Content Marketing Reputation Management Technology Integration
Details
  • Year established: 2002
Highlights and features
  • Award-winning in-house team with 20+ years of medical marketing expertise
  • Customized strategies proven to increase patient acquisition and ROI
  • Transparent monthly reporting with measurable performance metrics
  • Proactive support from dedicated account executives
  • Specialized knowledge of healthcare compliance and industry regulations
Associations and certifications
  • Google Premier Partner
What people say
Award-winning work Professional team Responsive support Beautiful websites Measurable ROI
Update Listing
Services
Responsive Web Design
Custom-built WordPress websites optimized for medical practices and spas. Our designs adapt seamlessly across devices while maintaining fast load times and HIPAA-compliant security. Features include lead capture forms, before-and-after galleries, and integrated analytics. We focus on creating intuitive user experiences that convert visitors into patients through strategic layout and mobile-first design principles.
Search Engine Optimization
Comprehensive SEO strategy combining technical optimization, content creation, and local search management. We conduct keyword research specific to medical specialties, implement schema markup for enhanced search visibility, and build authoritative backlinks. Our ongoing monitoring ensures compliance with Google's evolving algorithms while maximizing organic search rankings for targeted geographic areas.
Social Media Management
Targeted social media campaigns for healthcare providers across Facebook, Instagram, and LinkedIn. Services include content calendar development, patient engagement strategies, and reputation management. We create educational and promotional content that builds trust while adhering to medical advertising regulations, with performance tracking through detailed monthly analytics reports.
Email Marketing
Custom email marketing solutions for patient retention and practice growth. We develop segmented mailing lists, design branded templates, and create targeted content about procedures, promotions, and practice news. Our campaigns include automated workflows for patient follow-ups and special offers, with detailed tracking of open rates and conversion metrics.
Technology Integration
Custom technology solutions connecting marketing platforms with practice management systems. We implement lead tracking software, reputation management tools, and analytics dashboards that provide actionable insights. Our proprietary tools like SILO for WordPress enhance SEO performance while integrating seamlessly with existing practice infrastructure and workflows.
People
Kaitlin King-Lamas
Director of Marketing Operations
Marketing leader with extensive experience in healthcare digital strategy, overseeing campaign execution and performance analytics for medical practices.
Ryan Miller
CEO
Visionary leader driving innovative marketing solutions for elective healthcare providers, with deep expertise in digital transformation and practice growth strategies.
Questions
What medical specialties do you serve?
We specialize in marketing for plastic surgeons, facial plastic surgeons, dermatologists, ophthalmologists, and medical spas.
How do you measure marketing success?
We track performance through monthly reports showing website traffic, lead generation, conversion rates, and ROI using Google Analytics and proprietary tools.
Can you help with local SEO?
Yes, we implement location-specific strategies including Google My Business optimization and local citation management for targeted geographic areas.
Do you offer website redesign services?
We create custom responsive websites on WordPress with integrated marketing features and HIPAA-compliant security measures.
What sets you apart from other agencies?
Our medical marketing specialization, Google Premier Partner status, and 20+ years of experience delivering measurable results for healthcare providers.
Videos
Reviews (4)
Michael Beckenstein
Jun 21, 2021 Report
I've been using ETNA for over 10 years and they are the best of the best! We have a great relationship and I can teach them at any time and receive a personal, timely response. ETNA stays on top of all the algorithm changes and is proactive with them. They are so dang good I will soon have 2 sites with them!&
Beth Collins
Feb 05, 2021 Report
Etna has been a great addition to my online marketing team. I have used several different providers, and they are head an shoulders above the others. They keep in touch regularly to let you know how your website is doing, they make alterations quickly and respond to suggestions pretty much immediately. I have seen a big increase in business and therefore bottom line has gone up. They go above and beyond and are very fair.

I really am so satisfied with their work. Finally I am not paying thousands of dollars to be plugged into an algorithm and forgotten like the other companies. They also redesigned and updated my site and it is beautifuI think they care as much as I do that my website is performing well.
Dr. Rob Backstein
Nov 19, 2020 Report
ETNA has been managing our website for several years now. The team at ETNA has always been super-responsive to all questions and concerns, and best of all, the results in terms of rankings and leads have exceeded expectations. We highly recommend ETNA to all health care professionals looking for web development and marketing services.
Todd Hobgood Md
Apr 26, 2020 Report
This team is like family to me! 3 years ago I was looking for a knowledgeable and foreword thinking marketing group and a very successful surgeon recommended ETNA for me! Best decision EVER! The kickoff started with the etna team taking a HUGE amount of tile interviewing ME! It wasn't sales.it was the etna team determining what my needs would be and how they might fit in. Their programming is awesome!

We have done a complete overhaul of our site since then (which I highly recommend) that has helped out performance. My SEO and leads have skyrocketed for the first time in over 15 years of working with website and marketing teams. They respect your budget and maximize your return on investment with very careful analytics! I could not give any higher recommendations! I am proud to be an ETNAN! Feel free to reach out to me if you'd like a personal recommendation. I always have energy to share for this awesome group of people.