Business Details
Your Strategic Marketing Partner in Phoenix
At LaneTerralever, we redefine the boundaries of traditional marketing by serving as strategic partners dedicated to delivering expert insights and innovative customer experience solutions. Our expertise spans diverse industries including higher education, healthcare, gaming, and tourism, where we leverage deep customer insights to influence behavior and drive growth. Collaborating with Convince & Convert, we combine creative excellence with data-driven strategies to execute campaigns that resonate with audiences and deliver measurable results.Our approach prioritizes transparency, integrity, and collaboration, ensuring clients receive tailored solutions that align with their unique objectives. With a focus on results over rhetoric, we measure success through client outcomes and maintain a Net Promoter Score nearly four times the industry average, reflecting our commitment to exceeding expectations.
Services
Brand Strategy
Digital Media
Social Media Marketing
Content Creation
User Experience Design
Search Engine Optimization
Video Production
Public Relations
Email Automation
Influencer Marketing
Highlights and features
- We combine 20+ years of agency experience with Convince & Convert's strategic insights.
- Our cross-industry expertise spans healthcare, higher education, gaming, and tourism sectors.
- We guarantee measurable results through data-driven customer journey mapping and execution.
- Our Net Promoter Score is 3x the marketing industry average, reflecting client satisfaction.
- We offer end-to-end solutions from strategic planning to campaign execution and measurement.
Services
Brand Strategy
We create cohesive brand strategies that define market positioning and differentiate clients in competitive landscapes. Our approach combines market research with audience analysis to develop brand identities that resonate across all touchpoints. By aligning business objectives with customer expectations, we ensure consistent messaging that builds long-term brand equity.
Digital Media
Our digital media solutions optimize ad spend through targeted campaign planning and execution. We leverage data analytics to identify optimal channels and audience segments, creating multi-platform strategies that maximize ROI. From programmatic advertising to social media campaigns, we ensure precise message delivery at every customer journey stage.
User Experience Design
We design intuitive digital experiences that balance aesthetic appeal with functional efficiency. Through user testing and journey mapping, we create interfaces that enhance engagement while meeting business goals. Our designs prioritize accessibility and responsiveness across devices, ensuring seamless interactions for diverse audience segments.
Content Marketing
Our content marketing services focus on creating valuable, audience-centric content that drives engagement and conversions. We develop comprehensive content strategies aligned with brand voice, including blog posts, whitepapers, and video content. By analyzing performance metrics, we continuously refine content to optimize audience retention and lead generation.
Search Engine Optimization
We implement technical and content-based SEO strategies to improve organic search visibility. Our approach includes keyword research, on-page optimization, and backlink building tailored to industry-specific algorithms. By aligning with search engine best practices, we help clients achieve sustainable rankings and increased website traffic.
People
Andy Parnell
President
With over 20 years in marketing leadership, Andy Parnell drives LaneTerralever's strategic vision. He specializes in merging creative innovation with business objectives, overseeing agency operations and client partnerships while maintaining industry thought leadership through speaking engagements and publications.
Lauren Hillery
VP of Strategy
Lauren Hillery leads strategic planning initiatives, leveraging data analytics to develop customer-centric marketing solutions. Her expertise in behavioral research and campaign optimization has delivered measurable results for clients across healthcare, education, and gaming sectors.
Nick Dan-Bergman
CMO/VP of Marketing
As Chief Marketing Officer, Nick Dan-Bergman develops integrated marketing strategies and oversees digital campaign execution. He specializes in content creation and social media strategy, with a focus on measurable ROI for clients in entertainment and technology industries.
Questions
What industries does LT specialize in?
We specialize in healthcare, higher education, gaming & entertainment, tourism, B2B technology, and homebuilders. Our cross-industry expertise allows us to adapt strategies for franchises, nonprofits, and retail sectors.
How does LT approach customer experience design?
We use data-driven customer journey mapping to identify key touchpoints, then create personalized experiences that align with user behavior patterns across digital and physical platforms.
What makes LT different from other marketing agencies?
Our unique partnership with Convince & Convert combines creative excellence with behavioral research, delivering strategies that balance artistic vision with measurable business outcomes.
Can LT handle both strategy and campaign execution?
Yes, we offer full-service solutions from strategic planning to execution, including media buying, content creation, and performance measurement across all digital channels.
Do you work with national or international clients?
While based in Phoenix, we serve national clients across the US, with case studies demonstrating successful campaigns for franchises and organizations operating in multiple regions.
Reviews (4)
Hannah Samonte
Mar 04, 2021
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My experience at LaneTerralever has been nothing short of amazing. LT had been on my radar because of the kind, talented, and intelligent team. They put out phenomenal award-winning work across various marketing sectors such SEO, digital marketing, strategy, PR, and web development, and advertising. If you are looking for a cutting-edge and full-service marketing agency, LT is the place to be.
Jordan Alperin
Dec 08, 2020
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I came to LaneTerralever because of their positive reputation in digital marketing, web development, and SEO. Their work is amazing and they are highly knowledgeable in a wide range of different industries.
Mrs. Mosely
May 02, 2020
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The marketing team is great. Their hospitality was outstanding. I love the quirkiness of their decor.
Greg Walthour
Nov 27, 2018
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Our team has worked with LaneTerralever on several projects, in the past year. We are very pleased with their work and really appreciate the relationship. I would highly recommend them.
