Business Details
45 Years
experience
Your Trusted Partner for Data-Driven Marketing Solutions
Founded in 1981, Hiebing Group is an employee-owned marketing agency that combines curiosity-driven creativity with data-driven strategies to create measurable brand momentum. Our unique approach, The Possible and The Provable, merges innovative ideas with real-time analytics to deliver impactful solutions. With offices in Madison, WI, and Austin, TX, we serve clients nationwide through integrated services including strategy development, creative storytelling, media planning, and digital marketing. Our team of experts prioritizes collaboration, transparency, and a 'we before me' ethos to ensure long-term client success. Recognized for our industry-leading research capabilities and award-winning campaigns, we specialize in building brand loyalty through meaningful audience engagement.As an independent agency, we maintain full creative control and accountability for every project. Our leadership team brings decades of experience in behavioral science, marketing automation, and cross-platform communication. We pride ourselves on fostering a culture where employees are invested stakeholders, ensuring alignment with client goals. From public relations to production, our holistic services are designed to adapt to evolving market demands while maintaining a focus on proven results.
Services
Strategy Development
Market Research
Creative Storytelling
Media Planning
Public Relations
Digital Marketing
Social Media Management
Marketing Science
Production Services
Brand Positioning
Details
- Year established: 1981
Highlights and features
- We are employee-owned, ensuring full accountability and client alignment
- Our proprietary 'Possible + Provable' framework merges creativity with predictive analytics
- Offering end-to-end services from behavioral research to production execution
- Proven track record with Fortune 500 and mid-market clients since 1981
- Dual office presence in Austin and Madison with local market expertise
Services
Strategy Development
Our strategy team analyzes market forces and consumer behavior to create tailored brand roadmaps. We combine behavioral science with competitive analysis to identify growth opportunities and develop actionable plans that drive measurable business outcomes through sustained market differentiation.
Market Research
We conduct quantitative and qualitative research using advanced methodologies like implicit testing and online communities. Our insights team transforms data into strategic recommendations, helping brands understand audience motivations and optimize marketing effectiveness through continuous tracking and predictive modeling.
Creative Storytelling
Our creative team develops compelling brand stories across multiple channels. From concept to execution, we create memorable campaigns that blend traditional advertising with digital innovation, ensuring consistent messaging that builds emotional connections and drives audience engagement through shareable content.
Digital Marketing
We design integrated digital experiences that prioritize user engagement across platforms. Our services include SEO, content management, email marketing, and analytics implementation. We focus on creating seamless interactions that convert website visitors into customers through data-informed optimization and conversion rate strategies.
Public Relations
Our PR specialists build brand credibility through media relations, thought leadership, and crisis communications. We develop strategic messaging frameworks that align with business objectives while managing reputation through proactive media engagement, influencer partnerships, and stakeholder communication strategies that maintain brand integrity during critical moments.
People
Dave Florin
Chief Executive Officer
Leading Hiebing Group's strategic vision, Dave combines creative leadership with business acumen to drive agency growth. With decades of marketing experience, he focuses on fostering innovation while maintaining the agency's employee-owned values and client-centric approach.
Dana Arnold
Chief Growth Officer
Dana oversees business development and client relationships, leveraging her marketing expertise to expand Hiebing Group's reach. She ensures alignment between client objectives and agency capabilities while maintaining the firm's commitment to data-driven creative solutions.
Sean Mullen
Chief Creative Officer
Sean leads the creative team in developing award-winning campaigns that blend storytelling with strategic insight. He drives the agency's creative vision while ensuring executional excellence across all client work through continuous innovation and talent development.
Frank Vanderwall
Director of Marketing Science
Frank applies advanced analytics and machine learning to marketing challenges, transforming data into actionable strategies. He leads the agency's efforts in predictive modeling and campaign optimization to ensure measurable client results through evidence-based decision making.
Dan Martin
Brand Group Director, Austin
Based in our Austin office, Dan manages client relationships while bridging regional market insights with national strategy. He focuses on delivering culturally relevant campaigns that resonate with target audiences through deep understanding of local and national trends.
Questions
What marketing services does Hiebing Group offer?
We provide integrated services including strategy development, market research, creative storytelling, media planning, public relations, digital marketing, and production. Our data-driven approach ensures measurable brand momentum through both traditional and emerging channels.
Is Hiebing Group a national or local marketing agency?
While headquartered in Madison, WI with an Austin, TX office, we serve clients nationwide. Our dual location strategy combines Midwestern work ethic with Texas innovation to serve diverse industries across the United States.
What makes Hiebing Group different from other marketing agencies?
Our employee-owned structure ensures full accountability, while our proprietary 'Possible + Provable' methodology uniquely combines creative exploration with predictive analytics to deliver both innovative and measurable marketing solutions.
How does Hiebing Group approach digital marketing?
We focus on seamless user experiences across devices through responsive design, SEO, content management systems, and data-driven optimization. Our approach bridges online and offline interactions to create cohesive brand experiences.
Can Hiebing Group help with brand positioning?
Yes, we specialize in brand architecture, portfolio rationalization, and positioning strategies. Our team uses behavioral science and market research to create distinctive brand identities that resonate with target audiences.
Reviews (1)
Amanda S.
Jun 05, 2020
Report
Hiebing is passive aggressive, selfish and the closest thing to evil I've come across in the Madison community. Do yourself the favor of never interacting with them.
