Meteorsite SEO, PPC, Web Development & Design

Social Media Optimization is a driving force in branding and online promotion. Social Media technologies available from Google+ to Facebook, Twitter, Instagram, Pinterest and the myriad of others allows brands to connect with their customers - and customers to connect with others - in a method of viral marketing which increases customer retention and referrals by establishing and fostering trust between the user/customer and the brand. Social Media is a "signal" or aspect which Search Engines use to rank websites.

The Title tag is the arguably the most important tag on your page as it is the content that shows up in Google's organic results which is clicked on to send someone to the page. The Title tag's content defines what the page is about and is the place where optimization is done in order to tell Google what the page should be about in very concise terms.

Meta Description The Meta Description tag is used to provide a brief outline of what the page is about. This is commonly used in the Google Snippet which is the small description found on a Search Engine result. Although the Meta Description is primarily used Google has the right to rewrite the description to provide a more relevant result for the search query.

Meta Keywords The Meta Keywords tag is considered by Google to be a useless tag which is not considered to be a Ranking Signal. Some SEOs commonly don't believe all of what Google states publically and they therefore include relevant terms in the Meta Keywords tag. Some believe that it is not considered but include it in case that changes while others use it for other Search Engines to consider.

The Rel="Canonical" element is part of the Link tag and is a newer and very important element which is used when there are multiple pages which can be created, normally in dynamic websites e.g. This means that one item can be found in either multiple different categories so that a person can arrive on that page by navigating via multiple different routes.