You have a team with great people who are good at getting a lot done. You are competing against companies who have large expert teams assembled. Six-Point helps smaller companies punch about their weight. We augment your existing team, and provide connections to and strategic oversight for expert execution services. The people who make up Six-Point include brand strategists who are fluent in business strategy as well as marketing strategy and project managers who understand the importance of speed, flexibility, and creative problem-solving.
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The brand strategy that got your company to where it is isn't going to take you to the next stage. You need to evolve, but you can't afford to make a wrong move. Go from feeling overwhelmed by ideas to being focused on the one opportunity that will drive growth. Get not just "buy-in" but enthusiasm about the future from your team and other stakeholders.
One of the most common questions growing brands face is when to invest in hiring in-house marketing expertise vs. when to outsource it. Of course, like most things in growing a business, there isn't a one-size-fits-all answer, but that doesn't mean that there is no answer. This book provides a simple framework that can be applied to growing brands of any size, lifestage, or industry.
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