Flying Hippo Web Creations

Around here, normal is considered a disease. Average is the enemy. In fact, the only thing we conform to is non-conformity. Why? Because bland brands blend in. With millions of brands vying for attention, it's essential that you stand out from the pack. And in a land of zebras, you don't do that by showing your stripes. You do it by flaunting your spots. A shiny coat gloriously covered in full-blown dottery.

Over the course of 20 plus years, we've done over 6,000 design and marketing projects for Iowa State University. We've worked on practically everything for this collegiate client, from designing the smallest temporary tattoos, to the biggest, most visible displays at the Iowa State Fair, and everything in between.

They had three distinct product lines that we designed: SQ, Tiger Woods and Victory. Each line of products had its own unique identity, but needed to remain undeniably tied to the overarching brand's internationally-recognized style. Over four years, we developed and designed new products all with aesthetics and functionality in mind.

Elder's objective was to create a cross-functional space that both served their company and elevated their brand. Together, we created Dozer Cafe-an elegant eating and meeting area for employees and clients. Inspired by various aspects of their dirt-filled industry, the cafe is exquisitely executed to reflect Elder's high-end brand.

In the insurance industry, risk is managed - not sought out. But Holmes Murphy knew that creating a brand that was compelling and different (a Spotted Zebra as we like to call it) than all of their competitors was necessary, not risky. We assured them that they would stand out from the pack after we took them through a complete rebranding. This insurance company ditched the stuffy industry standards for a brand that connected emotionally with their customers.